TAM joins Star Alliance

Biosphere Connections

In May, we welcomed TAM into the Alliance. This video was used at the welcome ceremony in Sao Paulo.



Biosphere Connections

Biosphere Connections

Star Alliance has established a partnership agreement - Biosphere Connections – with a group of United Nations organisations to promote environmental sustainability. Watch this video produced in Vietnam.



Star Alliance Butterflies

Star Alliance Butterflies

A song and video written and produced for Star Alliance's employee performance in the Great Hall of the People, Beijing to mark the joining of Air China and Shanghai Airlines to the alliance on Dec.12, 2007.



RFID Chicago

RFID Chicago

Radio Frequency Identification is a new technology that allows an airline to track a passenger's bag from check-in to pick up. By embedding a chip in the bag tag, airlines and airports can ensure they will always know where it is. The RFID technology was tested in Chicago in 2009. This video explains how it would be used.



Aegean to join alliance

Aegean to join alliance

This video was produced for the ceremony in 2009 where it was announced that Aegean Airlines of Greece would join the Alliance.



Continental joins Star Alliance

Destinations for CO

When Continental joined the Alliance, we produced this short video that was shown during the joining event.



Employees welcome CO

Greetings for CO

Each time a carrier joins the Alliance, employees of the current member carriers bring greetings to the incoming member.



Brussels Airlines joins the Alliance

Destinations for SN

When Brussels joined Star Alliance in 2009, we produced a short video that was shown at their joining event.